Dear Pirates Chai Customers: In 2017 we finally have had to increase retail prices for the first time since we began in 2003. For new customers this may come as sticker shock, but we'll attempt not to raise prices again for 15 more years. Veteran customers must have been waiting for the shoe to drop for some time. Know that we held off as long as possible. Consider: has anything else of quality gone up only 12% over the last 15 years, especially food? Pirates Chai thanks you for your continued loyalty.